19A - Idea Napkin No.2

1) You. Who you are. What your talents are. What your skills and experiences are.  I am a 46 yr old Operations Professional with over 20 years of experience. I'm very good at breaking down problems, coming up with a plan, and implementing that plan efficiently. I've opened up multiple facilities across Jacksonville and China. I've dealt with contractors, hiring of employees, creation of protocols and procedures, creating and changing business cultures, and efficient P&L supervision and creation. I aspire to continue doing what I have been in Operations. I have hit a ceiling in my field without a degree. In fact I've gone farther than most without a degree that I've seen. Unfortunately, I don't see myself quitting my job to pursue this opportunity. I don't think it will make enough money. Any profits the first couple of years would need to be put back into the business to grow. I would pursue this opportunity on the side and only move into it full time when I had good data on income and interest levels.

2) What are you offering to customers? Adult camps that have similar amenities and vibe as children's summer camps. The opportunity to create new memories and experiences.

 

3) Who are you offering it to? Initially to adults but I may pivot to include children and church groups. Age ranges from 21-35 typically with steady income and ability to travel.

 

4) Why do they care? It will be a cheaper solution to typical vacations and be a nostalgic event for those who went to camps as children. It can be a nice getaway for groups of friends that have already done the typical trips like Vegas and Caribbean. There aren’t many of these types of places.

 

5) What are your core competencies? I have started up multiple facilities and hired new employees. I’m able to solve problems and think ahead to prevent them in the first place.

 

I believe my idea is not as much of a guarantee as some of the other ideas in my blog group. My camp would be fun, but I don't know if enough people would see the value and opportunity. The location is important and could be expensive, as well as the need for a liquor license could be the key to success. Insurance could be expensive. People who have limited expendable income usually spend it on a family vacation. This camp would cater to single guys and gals first.

 

"feedback memo"- Do this on the side of my regular job at first. I do have good experience and qualifications. Finding the right location with favorable demographics will be critical.