These guys, assuming they aren't models but real friends
from High School or College, look like my prototypical customer for my adult
camps. These guys like adventure, are outgoing, and are in their twenties or
thirties. They are just as likely to drive a truck as a Honda Accord. They have
jobs and keep in touch with each other as they move around the country for
better jobs. They enjoy a craft beer and a cocktail among friends. They watch
the Bachelor, ironically of course, and sports. They are probably democratic
and in the early stages of finding a spouse or starting a family. They listen
to audiobooks and podcasts. They have fond memories of their childhood and want
to stay close with their friends. They work out at least a little bit, but know
they are getting older now.
I don’t have much in common with these guys. I’m much older
and have lost touch over the years with most of my old friends. I’m not nearly
as active and would most likely get an injury of some sort at adult camp. Maybe
the reason I was interested in this style of camp is because I’m probably too
old to enjoy it!
Hey Brian, loved how you described your avatar, you explained them pretty well and I know some people who perfectly fit your criteria. Also, it makes sense to not share the same traits with your audience, as I didn’t share much with mine either, and that’s perfectly fine. Only thing I would say is that your camp idea sounds like it can have more than one prototypical customer, but I like how you described your main one.
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