Interview #1 Summary(65 yr old married male)
He agreed that the typical age for a customer at my camp was from 25-45 but he said he and his friends in their sixties would be great customers because they wouldn't tear the place up and have fond memories of camp from when they were kids. His age group is less likely to want to go to Las Vegas or party somewhere. He is very religious and said I could book church groups every summer with no problem. He thought there is a need for more church camps that get kids away from home and teach about the Bible.
Interview #2 Summary (26 yr old married male)
He said he wouldn't be that interested if there wasn't alcohol and some opportunity for extreme sports. He had no interest in getting in a canoe and singing a campfire song. He thought it might be cool for someone older but felt it would be lame for he and his friends. He said it would have to be cheap because he couldn't justify spending a lot of money for something like this. If you can get away with doing a guys trip, you would be competing with the Caribbean, Las Vegas, back to College alma-mater football game, or cruise.
Interview #3 Summary (16 yr old single female)
She thought it could be interesting because she says she has never been to a sleep-away camp because her mom wouldn't let her. She's too worried about pervert camp counselors and her safety away from home. She said if her school went it might be alright if some of the parents could chaperone. She said that Summer camps around here suck and this would be fun.
Interview #4 Summary (30-something single female)
She initially said she might be interested in some wine with ladies and maybe some crafts. She didn't like the fact that there wouldn't be wine in the woods. She felt it was necessary to have some wine if you're sleeping on a bunk bed or on the ground in a tent. She said she would never go to something like that by herself. She would need at least two other people she knew with her. She felt like there were plenty of entertainment options out there.
Interview #5 Summary (9 yr old single male)
This guy said it all sounded awesome and loved the fact that he could do it without his parents. Although he didn't think he would be able to go if it wasn't here in his hometown. He went to a computer coding camp last year and recommended that my camp do the same thing or be focused on Minecraft or E-gaming.
Inside the Boundary Outside the Boundary
Church groups, kids, Senior Citizens, Adults with disposable income | Low-Income adults, people more than 250 miles from campsite |
Entertainment destination options | Instructional learning at campsite |
People are bored with the same options offered for years | There aren't any adult camps because not enough people are interested |
Hey Brian, I like how you resorted to asking people you thought would like the idea, I believe that was crucial for the assignment and also for you to get more insight into how you can manage the negatives people see and improve upon them. I also found that the range of the people you interviewed helped to see what demographics you should focus on and what each type of person is looking for.
ReplyDeleteHey Brian,
ReplyDeleteI disagree with a lot of your interviewees and thus the trajectory that seems to be developing from your original idea. I really think that an adult camp that is more indulgent and more of a, girls and guys trip vibe to it would be more successful, than a geriatrics camp or even the same old children's summer camp that is available everywhere. I think you had a truly viable and original idea and it has turned to an unrealistic and unexciting thing. I believe it should be framed as an indulgent destination get away package.