1) Pick a segment. I've identified my 5 segments to be age 20-35, outgoing, employed, from Southeast USA, and single. For this assignment I'm focusing on adults age 20-35 because most will have jobs and a reasonable amount are probably outgoing.
2) Find three people who would fit that segment and arrange to interview them. Done. I eliminated one person who didn't feel they had the need for my idea.
3) Begin with need awareness. Done.
4) Move to information search. All three search in Google first for vacation and getaway ideas. They in trip planning sites like Travelocity, Kayak, AIRBNB, Booking.com, Orbitz, and priceline. They look at recommended vacation packages and destinations. They all talk to friends and family at some point during the year about their vacations and plans but not necessarily at the moment they want to plan or book something.
5) Report the findings of your research. I learned that social media may plant a seed that a potential customer might remember, but most likely when it comes time to decide something they go to websites and are influenced there. Two mentioned that they saw people they knew on social media posting things from a resort or a cruise that they wanted to go on as well.
6) Draw conclusions. I need to get my camps on the travel websites and advertising there to my demographic would probably be beneficial. Also on sites like Instagram, Facebook, and TikTok it would be important to see my camp tagged with adults having fun and ensuring there is a learn more option when it's tagged. Sometimes some well placed pictures of real people having fun is better than a brochure. Hopefully it would be shared with friends and they could join together to attend at the same time.
Hi Brian!
ReplyDeleteI liked reading through your post! I find myself agreeing with your conclusion. I definitely think that advertising on travel websites would be beneficial based on how your potential customers partake in the information search. I do believe that using Instagram and Facebook will be helpful in showing potential customers what makes your camps unique and fun. Customer testimonials have the potential to convince wary users.
Hey BrianHey Brian, good job dissecting your target market and evaluating your segment. I really agree with your idea of relying on popular websites and social media to give this idea a much-needed boost and to raise awareness in platforms that are saturated with your desired demographics. Websites such as Instagram, Twitter, Tic Tok or other apps for deals such as Expedia and Airbnb are fantastic ways to gain not only awareness but potential customers. As more people start becoming aware and join your camp, the information will only keep on spreading and your brand will keep on growing.
ReplyDeleteHello Brian, I think you did a great job identifying the perfect segment for your idea. I agree that using social media will be vital for not only promoting it to people but also help keep it top of mind when it comes time to plan a trip/getaway. With this specific business, I think that word of mouth will bring the biggest inflow of clients simply because all it takes is for one person to really enjoy it for them to tell all their friends and family so they can go together. Great job, overall!
ReplyDeleteHey Brian,
ReplyDeleteI think you really pinpointed your target market segment. The people you will be potentially marketing to will definitely be the most likely to buy into the idea of your product and will be the most lucrative. I think social media might be the best way, you can even make an account on each platform with live videos and edited ones that really immerse your potential customer into the experience and entice them.